ALITA
Alita is an AI-powered tool for integrating customer and social data to create targeted marketing campaigns and enhance customer segmentation.
Independent assessment across data handling, compliance, security and transparency.
Risk factors
3- Uses customer data for targeted marketing.
- Cloud-based service with data sharing.
- Requires integration with existing customer data.
Recommendations
4- Conduct data processing impact assessment before connecting customer data
- Require DPA and GDPR-compliant data processing terms
- Audit sub-processors and data flows before deployment
- Restrict to anonymized or aggregated data initially
Data handling
- Storage
- Cloud-based; processes third-party customer and social data
- Retention
- Unknown
- Training on inputs
- Unknown; risk of customer data being used for training
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