Askflow
Askflow is a Shopify app offering interactive quizzes for personalized product recommendations to boost sales, improve customer loyalty, and reduce returns.
Independent assessment across data handling, compliance, security and transparency.
Risk factors
3- Processes customer data for personalized recommendations
- Cloud-based with third-party data handling
- No clear opt-out for training on user-generated content
Recommendations
4- Review Shopify app permissions scope carefully
- Ensure customer data handling aligns with GDPR/CCPA requirements
- Assess what customer PII is collected via quiz interactions
- Use data processing agreement for EU customer data
Data handling
- Storage
- Shopify-integrated; data stored on Askflow cloud servers
- Retention
- Standard SaaS retention; specific policy unclear
- Training on inputs
- May use interaction data for model improvement
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