Brand24
Brand24 is an AI-driven social listening tool offering real-time insights from diverse platforms to track and enhance brand awareness, monitor online presence, and automate reporting for marketing and PR efforts.
Independent assessment across data handling, compliance, security and transparency.
Risk factors
3- Processes social media data which may include personal information.
- Data shared with third parties for analytics.
- No clear opt-out for training on user data.
Recommendations
2- Ensure compliance with data protection regulations.
- Implement user consent mechanisms.
Data handling
- Storage
- EU-based operations, cloud-hosted
- Retention
- Per subscription tier and GDPR terms
- Training on inputs
- Not publicly documented for AI features
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