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E-Commerce·certona.com
Certona
AI-powered personalization platform delivering real-time product recommendations and content across digital touchpoints.
Risk Score
Medium5/10
Independent assessment across data handling, compliance, security and transparency.
Risk factors
3- Cloud-based service with third-party data storage
- User data may be used for model training
- No clear opt-out for data usage
Recommendations
3- Review behavioral data scope
- Audit recommendation algorithms
- Monitor cross-channel tracking
Data handling
- Storage
- US cloud servers
- Retention
- Data retained during contract
- Training on inputs
- Behavioral data trains recommendation models
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