Decode by Entropik
Decode by Entropik is an AI-powered qualitative research platform that transforms conversations into actionable data by analyzing voice tonality and facial cues for market insights.
Independent assessment across data handling, compliance, security and transparency.
Risk factors
3- Analyzes voice and facial data which may include sensitive information
- Cloud-based service with potential third-party data access
- Data may be used for model training without clear opt-out
Recommendations
4- Conduct DPIA before deployment for any EU participant research
- Obtain explicit consent for biometric data collection from all participants
- Verify GDPR compliance and biometric data handling procedures
- Legal review required in US states with biometric privacy laws (IL, TX, WA)
Data handling
- Storage
- Cloud-based; India-based vendor with global operations
- Retention
- Unknown; biometric data retention policy unclear
- Training on inputs
- Facial/voice data likely used to improve emotion AI models
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