Delve
Delve AI creates data-driven personas using CRM and Google Analytics data for business insights, competitor analysis, and audience understanding.
Independent assessment across data handling, compliance, security and transparency.
Risk factors
3- Cloud-based with potential third-party data sharing.
- User-generated data may be used for model improvement.
- Standard enterprise controls but data privacy may be a concern.
Recommendations
4- Audit OAuth permission scopes for CRM and Analytics integrations
- Sign GDPR DPA before connecting customer data sources
- Confirm customer data is not used for cross-account model training
- Restrict access to team members with legitimate business need
Data handling
- Storage
- Cloud; CRM and Analytics data aggregated
- Retention
- Account-based; not clearly documented
- Training on inputs
- Customer data used to generate and improve persona models
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