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E-Commerce·dynamicyield.com
Dynamic Yield
AI-powered personalization engine for e-commerce by Mastercard
Risk Score
Medium5/10
Independent assessment across data handling, compliance, security and transparency.
Risk factors
3- Processes user data for personalization in e-commerce.
- Data may be used for model training unless opted out.
- Limited enterprise controls for data privacy.
Recommendations
3- Review and configure data retention settings
- Train staff on data handling policies
- Enable encryption for sensitive content
Data handling
- Storage
- US and EU cloud servers
- Retention
- Per contract terms
- Training on inputs
- Visitor data used for personalization
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