Hotjar
Hotjar AI streamlines research by automating survey creation and generating summary reports, enabling quick and effective data analysis and insights.
Independent assessment across data handling, compliance, security and transparency.
Risk factors
3- Cloud-based service with third-party data handling
- User-generated content may be used for training
- Limited enterprise security features
Recommendations
4- Implement proper cookie consent and GDPR notices before deployment
- Review Hotjar's data processing agreement
- Configure data anonymization settings for PII protection
- Assess data retention settings and configure per policy
Data handling
- Storage
- EU and US cloud; GDPR-compliant data residency options
- Retention
- Configurable; default retention periods apply
- Training on inputs
- Not used for AI model training
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