Humanic
Humanic is a marketing management tool that leverages AI to convert free users into paying customers through automated workflows and personalized marketing.
Independent assessment across data handling, compliance, security and transparency.
Risk factors
3- Processes user data for marketing automation.
- Data may be shared with third-party services.
- Requires user consent for data processing.
Recommendations
4- Require DPA and GDPR-compliant data processing agreements
- Ensure opt-out and consent mechanisms are properly configured
- Audit data flows between Humanic and connected CRM/data sources
- Request SOC 2 Type II report before enterprise adoption
Data handling
- Storage
- Customer and product data stored in cloud SaaS platform
- Retention
- Unspecified; likely data retained for analytics
- Training on inputs
- Behavioral data used to personalize automation models
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