Hyros
Hyros is an AI ad performance and attribution tool providing real-time metrics for ad tracking, precise measurement across platforms, and improved targeting for business scaling.
Independent assessment across data handling, compliance, security and transparency.
Risk factors
3- Cloud-based service with user data storage
- Data may be used for model training
- No clear opt-out for data usage
Recommendations
4- Ensure consent mechanisms align with GDPR and CCPA requirements
- Review data sharing agreements with integrated ad platforms
- Confirm data retention limits and deletion capabilities
- Obtain DPA before processing EU user data
Data handling
- Storage
- Cloud, US-based
- Retention
- Extended for attribution modeling; specific period unclear
- Training on inputs
- Analytics data used to improve attribution models
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