Keak
Keak is an AI tool for A/B testing and website optimization, automating the generation and testing of website variations to enhance performance.
Independent assessment across data handling, compliance, security and transparency.
Risk factors
3- Cloud-based tool with third-party data handling.
- User-generated data may be used for training.
- No clear opt-out for training on user-generated content.
Recommendations
5- Require human approval before deployment
- Review script injection security
- Verify visitor data handling
- Confirm GDPR cookie compliance
- Audit test variant governance
Data handling
- Storage
- Not publicly documented
- Retention
- Not publicly documented
- Training on inputs
- Not publicly documented
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