Lead Forensics
AI-powered B2B website visitor identification platform that converts anonymous traffic into actionable leads.
Independent assessment across data handling, compliance, security and transparency.
Risk factors
3- Identifies website visitors which may involve tracking user behavior.
- Data may be processed in the cloud with third-party access.
- Potential for data exposure through visitor identification.
Recommendations
2- Implement strong data governance and privacy measures.
- Ensure compliance with data protection regulations.
Data handling
- Storage
- UK and US cloud servers
- Retention
- Data retained during contract
- Training on inputs
- IP database continuously updated
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