Leadmatic
Leadmatic is an AI sales prospecting tool that uses web data mining to streamline messaging and prospect discovery, offering personalized sales communications and insights.
Independent assessment across data handling, compliance, security and transparency.
Risk factors
3- Cloud SaaS with third-party data handling
- Default training on user data without clear opt-out
- Requires user input of sensitive sales data
Recommendations
4- Audit source data lawful basis
- Respect opt-out lists
- Verify GDPR DPA
- Limit to B2B prospect data only
Data handling
- Storage
- Not publicly documented
- Retention
- Not publicly documented
- Training on inputs
- Not publicly documented
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