Lifesight
Lifesight is a unified marketing measurement platform providing AI-driven insights for marketers to optimize customer journeys and ROI with privacy-conscious data integration.
Independent assessment across data handling, compliance, security and transparency.
Risk factors
3- Cloud-based service with third-party data handling.
- User data may be used for training.
- No clear opt-out for data usage in training.
Recommendations
4- Request SOC 2 Type II report before onboarding
- Confirm GDPR DPA availability and data residency options
- Review what customer PII is ingested and how it is anonymized
- Evaluate data deletion and portability capabilities
Data handling
- Storage
- Cloud-based; multi-channel customer data aggregated on vendor platform
- Retention
- Not publicly documented
- Training on inputs
- Not publicly documented
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