Madgicx
Madgicx is a cloud-based tool designed for Ecom brands and agencies to manage and optimize Facebook and Google ads, enhancing ROI through AI-driven insights and automation.
Independent assessment across data handling, compliance, security and transparency.
Risk factors
3- Uses customer data for ad optimization.
- Cloud-based service with potential data sharing.
- No clear opt-out for using customer data in training.
Recommendations
4- Audit OAuth permission scopes granted to Madgicx
- Review data sharing terms with Facebook/Google integration
- Ensure customer audience data handling meets GDPR requirements
- Revoke access if team member offboards
Data handling
- Storage
- Cloud; US-based
- Retention
- Account-based; not clearly specified
- Training on inputs
- Ad performance data may train optimization models
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