Metadata.io
AI-powered demand generation platform that automates B2B paid campaign execution and optimization.
Independent assessment across data handling, compliance, security and transparency.
Risk factors
3- Automates campaign execution, potentially exposing sensitive marketing data
- Cloud-based service with third-party data access
- No clear mention of data privacy certifications
Recommendations
3- Implement strong data encryption
- Regularly review vendor security practices
- Ensure compliance with marketing data regulations
Data handling
- Storage
- US servers
- Retention
- 12 months
- Training on inputs
- No
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