Movable Ink
AI-powered content personalization platform that generates individualized email and web experiences in real-time.
Independent assessment across data handling, compliance, security and transparency.
Risk factors
3- Cloud-based platform with data sent to third parties.
- User data may be used for content personalization.
- No clear opt-out for training on user data.
Recommendations
3- Audit real-time data processing flows
- Review personalization data sources
- Implement privacy-by-design practices
Data handling
- Storage
- US servers
- Retention
- 12 months
- Training on inputs
- No
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