Optimizely
AI-enhanced experimentation platform for A/B testing and personalizing marketing experiences.
Independent assessment across data handling, compliance, security and transparency.
Risk factors
3- User data from A/B testing sent to third-party servers.
- Limited enterprise controls for data privacy.
- No clear opt-out for data used in training.
Recommendations
3- Anonymize user data in experiments
- Limit experiment data retention
- Audit third-party integration permissions
Data handling
- Storage
- US and EU servers
- Retention
- 24 months
- Training on inputs
- No
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