Persado
AI platform that generates and optimizes marketing language using motivation-based models.
Independent assessment across data handling, compliance, security and transparency.
Risk factors
3- Cloud-based service with third-party data handling
- Data may be used for model training
- Requires user authentication but lacks SSO
Recommendations
2- Review data processing agreements
- Ensure compliance with data protection regulations
Data handling
- Storage
- US servers
- Retention
- 36 months
- Training on inputs
- Yes
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