Roadway
Roadway is an analytics and automation platform for growth marketing, focusing on revenue growth and efficiency with automated metric and attribution modeling.
Independent assessment across data handling, compliance, security and transparency.
Risk factors
3- Cloud-based service with potential data sharing
- User-generated content may be used for training
- Standard privacy policy without strong enterprise controls
Recommendations
5- Request SOC2 documentation before connecting ad accounts
- Limit data connector scopes to minimum necessary
- Avoid syncing customer PII where hashed identifiers suffice
- Validate GDPR posture for EU campaigns
- Review retention for attribution datasets
Data handling
- Storage
- Not publicly documented
- Retention
- Not publicly documented
- Training on inputs
- Not publicly documented
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