Sailthru
Marigold-owned personalization and email marketing platform using AI to optimize customer engagement.
Independent assessment across data handling, compliance, security and transparency.
Risk factors
3- Cloud SaaS with third-party data handling
- Uses customer data for personalization and optimization
- Requires user data for effective engagement strategies
Recommendations
3- Review email tracking practices
- Audit prediction model accuracy
- Ensure CCPA compliance for US users
Data handling
- Storage
- US-based cloud servers
- Retention
- Retained during contract period
- Training on inputs
- Behavioral data used for personalization models
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