Surface Labs
Surface Labs utilizes AI to create dynamic customer forms, enhancing personalization and increasing conversions by adapting in real-time to user interactions.
Independent assessment across data handling, compliance, security and transparency.
Risk factors
3- Creates dynamic forms based on user interactions, potentially exposing sensitive data
- Cloud-based service with third-party data storage
- No clear opt-out for training on user data
Recommendations
4- Execute DPA before deploying customer-facing forms
- Implement GDPR-compliant consent collection
- Audit data retention periods for collected leads
- Review subprocessor list for data transfer compliance
Data handling
- Storage
- Cloud-based vendor infrastructure
- Retention
- Not publicly documented
- Training on inputs
- Unknown; behavioral data likely used for model improvement
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