True Fit
True Fit uses AI to predict clothing sizes, enhancing online shopping experiences by boosting conversions and reducing returns.
Independent assessment across data handling, compliance, security and transparency.
Risk factors
3- Processes user data to predict clothing sizes.
- Cloud-based service with third-party data handling.
- Potential privacy concerns with user data.
Recommendations
4- Not relevant for enterprise IT policy in typical use
- Review privacy policy for data sharing with retail partners
- Avoid linking corporate accounts or email addresses
- Assess GDPR compliance for EU employee use
Data handling
- Storage
- Body measurement and purchase history stored across retail network
- Retention
- Retained indefinitely for sizing profile improvement
- Training on inputs
- Uses purchase and return data to improve size recommendations
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