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E-commerce·www.whatmore.ai

Whatmore

Whatmore is an AI-powered video commerce platform transforming website video content into engaging, shoppable videos for increased conversions and enhanced customer interaction.

Risk Score
Medium
5/10

Independent assessment across data handling, compliance, security and transparency.

Risk factors

3
  • Cloud-based service that processes user video content.
  • User data may be shared with third parties.
  • No clear opt-out for data training.

Recommendations

5
  • Validate tracking stack against cookie-consent rules
  • Limit access to commerce platform via least privilege
  • Require DPA and subprocessor list
  • Audit retention of shopper behaviour data
  • Review embedded video hosting terms

Data handling

Storage
Cloud-hosted video and analytics
Retention
Not publicly documented
Training on inputs
Not publicly documented