ZoomInfo Marketing
AI-powered B2B marketing intelligence platform with intent data, audience targeting, and campaign orchestration.
Independent assessment across data handling, compliance, security and transparency.
Risk factors
3- Consumer-first tool with potential data sharing
- User data may be used for training without explicit consent
- Weak privacy policy regarding data usage
Recommendations
3- Review data sourcing transparency
- Audit intent signal accuracy
- Ensure GDPR compliance for EU data
Data handling
- Storage
- US cloud infrastructure
- Retention
- Continuously updated database
- Training on inputs
- Aggregated B2B data used to improve intelligence
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