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What is Differential Privacy?

A mathematical framework that provides measurable privacy guarantees by adding controlled noise to data or computations, preventing identification of individuals in datasets.

Differential Privacy is a rigorous mathematical framework for quantifying and limiting the privacy risk of data analysis and AI model training. It works by adding carefully calibrated random noise to data, queries, or model training processes, ensuring that the inclusion or exclusion of any single individual's data has a negligible impact on the output.

The core concept is captured by the privacy parameter epsilon (ε): a lower epsilon provides stronger privacy guarantees but reduces data utility, while a higher epsilon preserves more data accuracy but offers weaker privacy. Organizations must balance this privacy-utility tradeoff based on their specific requirements.

Applications of differential privacy in enterprise AI include: model training with privacy guarantees (preventing models from memorizing individual data points), analytics and reporting on sensitive datasets (publishing aggregate statistics without exposing individuals), synthetic data generation (creating privacy-preserving datasets for AI development), federated learning enhancement (adding privacy to model updates shared between participants), and compliance with data minimization requirements under GDPR and similar regulations.

Major technology companies have deployed differential privacy at scale: Apple uses it in iOS for usage analytics, Google implements it in Chrome and Maps, and the U.S. Census Bureau used differential privacy for the 2020 Census. For enterprises, it provides a mathematical basis for privacy claims rather than relying solely on policy controls.

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