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Adzviser

Adzviser is a chatbot tool for marketers, simplifying data extraction and analysis using generative AI, focusing on data security and ease of use.

Risk score

4/10Medium

Assessment across data handling, compliance, security and transparency.

Overview

Adzviser is a chatbot tool for marketers, simplifying data extraction and analysis using generative AI, focusing on data security and ease of use.

Risk factors

2
  • Generates insights based on user data, which may include sensitive information.
  • Cloud-based service with potential data sharing with third parties.

Recommendations

4
  • Review OAuth scopes granted to advertising platform integrations
  • Limit access to non-sensitive campaign data initially
  • Request SOC 2 report before connecting production ad accounts
  • Ensure DPA is in place covering marketing data

Data handling

Storage
Cloud; marketing data aggregated on platform
Retention
Not clearly documented
Training on inputs
Unclear; generative AI typically uses inputs

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