Adzviser
Adzviser is a chatbot tool for marketers, simplifying data extraction and analysis using generative AI, focusing on data security and ease of use.
Independent assessment across data handling, compliance, security and transparency.
Risk factors
2- Generates insights based on user data, which may include sensitive information.
- Cloud-based service with potential data sharing with third parties.
Recommendations
4- Review OAuth scopes granted to advertising platform integrations
- Limit access to non-sensitive campaign data initially
- Request SOC 2 report before connecting production ad accounts
- Ensure DPA is in place covering marketing data
Data handling
- Storage
- Cloud; marketing data aggregated on platform
- Retention
- Not clearly documented
- Training on inputs
- Unclear; generative AI typically uses inputs
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