ElevenLabs
ElevenLabs is a leading AI voice platform offering text-to-speech, voice cloning, dubbing, and conversational voice agents across 70+ languages, used by studios, podcasters, and enterprises.
Independent assessment across data handling, compliance, security and transparency.
Overview
ElevenLabs provides realistic AI speech synthesis, instant and professional voice cloning, multilingual dubbing, speech-to-speech conversion, and real-time Conversational AI agents. Outputs are used across audiobooks, games, film dubbing, IVR, accessibility, and agent voice interfaces. Voice cloning is the core misuse risk: the platform requires consent attestations and embeds inaudible watermarks, but cloned outputs have been used in deepfake fraud and political disinformation incidents. The company offers Free through Enterprise plans with SSO, DPA, custom retention, and PCI/SOC 2/HIPAA/GDPR alignment on paid tiers. Zero Retention Mode is available on Enterprise. For business use, the Enterprise tier is the only acceptable configuration: it provides audit logs, regional options, and contractual model-training opt-out.
Risk factors
3- Cloud-based service with third-party data handling
- User-generated voice data may be used for training
- Potential exposure of sensitive audio content
Recommendations
8- Use Enterprise tier with Zero Retention Mode and signed DPA for any business deployment
- Require written, documented consent for every cloned voice; retain consent records with the voice ID
- Restrict voice-cloning capability to a named, trained team; do not enable broadly
- Add deepfake and voice-impersonation scenarios to security awareness training and tabletop exercises
- Rotate API keys quarterly and keep them server-side; monitor for key exposure in code scanners
- Establish an internal takedown/escalation path if a cloned executive voice is detected externally
- Prefer official (higher-quality) cloning with identity verification over instant cloning for brand voices
- Disclose AI-generated voice in customer-facing content where required by regulation
Data handling
- Storage
- Audio assets and generated outputs stored on AWS (US by default; EU region available on Enterprise). Voice embeddings stored as private assets per account.
- Retention
- History retained per-plan (30 days Free, longer on paid); Enterprise supports custom retention and Zero Retention Mode with no prompt/audio persistence.
- Training on inputs
- Free and Starter inputs may be used to improve models; Creator+ tiers and Enterprise are opted out of training by default under the Terms and DPA.
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