Runway
Runway is an AI video generation and editing platform (Gen-3, Gen-4) used by filmmakers, studios, and marketing teams for text/image-to-video, inpainting, motion brush, and multi-clip editing.
Risk score
Assessment across data handling, compliance, security and transparency.
Overview
Runway provides state-of-the-art generative video (Gen-3 Alpha, Gen-4) plus an integrated editor with AI tools for inpainting, green-screen, motion tracking, lip-sync, and upscaling. It is used across Hollywood productions, advertising agencies, and brand marketing teams. Outputs raise standard generative-AI concerns: IP provenance of training data, deepfake and likeness misuse, and C2PA-style attribution of synthetic media. Runway offers Free through Enterprise tiers, with Enterprise providing SSO, custom DPAs, indemnity, private workspaces, and opt-out from training on customer assets. SOC 2 Type II is attested. For corporate use, Enterprise is the recommended configuration; consumer and Standard tiers train on or retain uploaded assets in ways that are inappropriate for client work under NDA.
Risk factors
3- Cloud-based tool that generates video content from user inputs.
- User data may be used for training without explicit opt-out.
- Potential for data sharing with third parties.
Recommendations
8- Use the Enterprise tier with signed DPA and training opt-out for any client or brand work
- Require licensing or documented rights for every reference image or source clip uploaded
- Do not upload unreleased product imagery, talent footage, or NDA material on non-Enterprise tiers
- Embed C2PA or visible AI-generated disclosure in finished creative per advertising regulations
- Centralize workspace ownership so assets survive employee offboarding and can be deleted on request
- Add generative-video policy to creative ops and agency contracts (who may use, for what)
- Rotate API keys and scope them to specific projects to limit blast radius
- Review outputs for inadvertent resemblance to real people before release
Data handling
- Storage
- Assets and generated videos stored on AWS (US-East by default). Workspace assets are private to the team; no regional residency selection outside Enterprise.
- Retention
- Assets retained while the account is active; deletion requests honored within 30 days. Enterprise can negotiate custom retention and deletion SLAs.
- Training on inputs
- Free and Standard assets may be used to improve models unless opted out in settings; Enterprise customers are contractually opted out of training on their content.
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