Sora
OpenAI's flagship text-to-video model producing synchronized audio, cinematic motion, and cameo likeness features inside ChatGPT Plus/Pro and the standalone Sora app.
Risk score
Assessment across data handling, compliance, security and transparency.
Overview
Sora 2 is OpenAI's text-to-video and image-to-video model, delivering 1080p clips up to 20 seconds with synchronized dialogue and sound effects. It launched broadly in late 2025 and as of January 2026 is gated to paid ChatGPT tiers (Plus, Pro) and the Sora iOS app, with a commercial API tier at roughly $0.10-$0.50 per second depending on resolution and profile. Because Sora inherits OpenAI's enterprise trust posture (SOC 2 Type 2, GDPR DPA, zero-retention API option), core security controls are strong. The acute risks are content-specific: high-fidelity deepfakes, likeness misuse, and copyrighted-character generation. OpenAI shifted to an opt-in regime for real people ('cameos') and is moving toward opt-in for rights-holder characters after pushback from SAG-AFTRA and Japanese studios.
Risk factors
3- Potential for misuse in creating deepfakes
- Content generation may infringe on copyrights
- Opt-in regime for likeness usage may not cover all scenarios
Recommendations
3- Implement strict content moderation policies
- Provide clear user guidelines on ethical usage
- Enhance transparency regarding data usage and rights
Data handling
- Storage
- Stored on OpenAI infrastructure (US with EU data residency available for enterprise); videos retained in user library until deleted
- Retention
- 30-day abuse monitoring retention; ChatGPT Business/Enterprise and API with ZDR honor deletion; consumer history kept until user deletes
- Training on inputs
- Consumer ChatGPT/Sora app uses prompts for training by default unless opted out; Business, Enterprise, Edu, and API are not trained on
More Video tools
See all →
10LevelUp
10LevelUp is an AI tool for optimizing video content for social media. It identifies video highlights, generates short clips, and offers features like speaker detection and auto-configuration for multi-platform use.
AI Hug
AI Hug uses AI to transform images into expressive videos, particularly showcasing warm embraces, and is designed for easy use without professional skills.
AI Hugging
AI Hugging transforms static photos into dynamic hugging videos with lifelike animations, preserving original emotions.
AI Magic Writer
AI Magic Writer automates video script creation, enabling users to efficiently generate and customize scripts for various types of video content.
AI Script Generator
AI Script Generator is a tool that uses AI to create custom scripts for filmmakers, content creators, and others based on user-specified plot elements and tone, supporting various media formats.
AI Slides to Videos
AI Slides to Videos converts Google Slides presentations into AI-generated videos, streamlining video production for content creation, marketing, and other dynamic media uses.
See the AI tools in use across your organisation.
Connect your tool research to the employee AI activity and data security questions that matter to your team.